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HOW RETAILERS CAN PLAY A ROLE IN REDUCING TEEN ACCESS
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LICENSED TRADE ID CHECKING
Responsible retailing practices are key to preventing illegal alcohol sales. But it takes more than just telling your staff not to sell to minors. Responsible retailers need specific policies, backed up by training and accountability, that enable staff to say, "If I sell to you, I'll lose my job."
Tel: 01483 423900 City: 0207 158 0332
Take steps

Establish steps staff must take for every alcohol transaction, including:
When to ask for ID - everyone who appears under 21?
What ID is acceptable, what features to check, and how to tell if ID has been altered
How to verify age and when to call a Supervisor
How to decline a sale—what to say and how to say it
If possible, program tills to recognise alcohol sales and use electronic ID verification
Mystery Shoppers

Conduct compliance checks every six months
Reinspect within 14 days following compliance failure
Use mystery shoppers to determine whether your salespeople ask for ID
Are sales made despite the person being underage?
Are sales made to people with fake ID?

Use technology
Use technology
Videotape alcohol sales with security cameras
Review tapes periodically to evaluate compliance
Use technology that time stamps transactions
Display signs letting customers know you use cameras
Keep records
Keep records and Display information
Keep written records of training, compliance checks, and disciplinary actions in regard to alcohol sales to underage
Prominently display "Challenge 21" and "Think 21" literature
Tell job applicants that you require employees to comply with alcohol sales laws.
Let staff know the consequences of illegal sales
On-the spot fine
Let Staff know that
you monitor compliance and use mystery shoppers
failure to comply with alcohol laws may result in an on-the-spot fine and may be grounds for disciplinary action
failure to comply with alcohol laws may result in action against the company
View our guide to the legal ages for consuming alcohol
How Old? How Old? How Old? How Old? How Old? How Old?
01483 423900
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