Underage Ciggaette Buying | Challenge 21
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Cigarettes are a massive killer, there are no two ways about it but as the government make ridiculous amounts of money from the tax they impose on a packet of cigarettes they will never be banned in this country. In order to stop people smoking we need to have cigarettes out of circulation but as that is not going to happen we can do the next best thing. Most people try cigarettes when they are teenagers and in a lot of cases before the legal age to buy cigarettes, sixteen. It seems madness that the legal age to buy cigarettes is two years less than the legal age to purchase alcohol which is eighteen, but this is the reason teenagers tend to smoke, they’re allowed to by law but they are still rebelling by smoking.
It should be made as hard as possible for children to buy cigarettes and one way of doing so is checking for ID with anyone who you feel might not be old enough and in our experience you should think 21. Ask yourself, does this person look 21? This is what is known as Challenge 21, the process of challenging anyone trying to buy cigarettes or alcohol to produce ID, no ID, no cigarettes.
Answers Investigations Challenge 21 are currently work for leading off-licence chains, pub companies, supermarket retailers and other companies selling age related products. The service has been featured in the Morning Advertiser and on the BBC - Answers Investigation receives a lot of media attention, which can be used to a positive PR advantage, especially in regard to the issue of underage drink sales. With our help, a campaign to tackle the issues of underage purchase will create positive PR, benefiting your company and demonstrating your organisation's responsible attitude.
If you are interested in finding out more about underage cigarette buying and the Challenge 21 programme from Answers Investigation get in touch today or have a browse around our site for some up to date news and reviews of the Challenge 21 and Think 21 programme.